Brand strategy branding agency experience palette

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Created at 03/17/2020 10:30

The palette consists of Light, Dark colors. Accent colors #fc6c61 and #960d02. Palette has Warm colors temperature.

By lightness, this palette runs from #7C1408 (darkest) to #FC6C61 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 100% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 2°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #7C1408, #8F1709, #960D02, #F46C5C, #FC6C61

Palette Brand strategy branding agency experience palette combines 6 color codes:

HEX: #f46c5c, RGB: (244, 108, 92); HEX: #fc6c61, RGB: (252, 108, 97); HEX: #7c1408, RGB: (124, 20, 8)

HEX: #8f1709, RGB: (143, 23, 9); HEX: #960d02, RGB: (150, 13, 2); HEX: #8f1709, RGB: (143, 23, 9)

Simplified version of palette colors

Tint of Tomato, Shade of Salmon, Tint of Maroon, Tint of Dark Red, Tint of Dark Red, Tint of Dark Red

Color scheme was created by colorswall

Color codes in palette

Brand strategy branding agency experience palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f46c5c	#f46c5c	RGB(244, 108, 92)	—	—
#fc6c61	#fc6c61	RGB(252, 108, 97)	—	—
#7c1408	#7c1408	RGB(124, 20, 8)	—	—
#8f1709	#8f1709	RGB(143, 23, 9)	—	—
#960d02	#960d02	RGB(150, 13, 2)	—	—
#8f1709	#8f1709	RGB(143, 23, 9)	—	—

7 color pairs have low contrast and need improvement which may impact readability.