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Created at 02/11/2023 07:50
Logo startup marketing brand identity hex colors
- Crimson#d21636
- Light Cobalt Blue#94a4ef
- Brown Chocolate#63292e
- UCLA Blue#4c5c99
- Dark Vanilla#cfba9a
- Coffee#644b33
The palette consists of Light, Semi dark colors. Accent colors Crimson #d21636 and Light Cobalt Blue #94a4ef. Palette has Warm, Cool colors temperature.
By lightness, this palette runs from #63292E (darkest) to #94A4EF (lightest). The lightness range is moderate.
Saturation sits in a moderate mid-range.
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Overall temperature among swatches leans warm.
HEX codes (sorted): #4C5C99, #63292E, #644B33, #94A4EF, #CFBA9A, #D21636
Palette Logo startup marketing brand identity hex colors has combination of 6 codes colors:
HEX: #d21636, RGB: (210, 22, 54); HEX: #94a4ef, RGB: (148, 164, 239); HEX: #63292e, RGB: (99, 41, 46)
HEX: #4c5c99, RGB: (76, 92, 153); HEX: #cfba9a, RGB: (207, 186, 154); HEX: #644b33, RGB: (100, 75, 51)
Simplified version of palette colors
Tint of crimson, Shade of cornflowerblue, Shade of Maroon, Shade of darkslateblue, Shade of tan, Tint of saddlebrown
Color scheme was created by raccoon
Colors codes in palette
Logo startup marketing brand identity hex colors color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #d21636 | #d21636 | RGB(210, 22, 54) | Crimson | — |
| #94a4ef | #94a4ef | RGB(148, 164, 239) | Light Cobalt Blue | — |
| #63292e | #63292e | RGB(99, 41, 46) | Brown Chocolate | — |
| #4c5c99 | #4c5c99 | RGB(76, 92, 153) | UCLA Blue | — |
| #cfba9a | #cfba9a | RGB(207, 186, 154) | Dark Vanilla | — |
| #644b33 | #644b33 | RGB(100, 75, 51) | Coffee | — |
Color Palette Contrast
6 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#d21636 | #4c5c99 | 1.18 |
#d21636 | #644b33 | 1.5 |
#94a4ef | #cfba9a | 1.26 |
#63292e | #4c5c99 | 1.74 |
#63292e | #644b33 | 1.37 |
#4c5c99 | #644b33 | 1.27 |
Image palette Logo startup marketing brand identity hex colors png
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