Created at 02/11/2023 09:27
Brand identity graphic design lettermark colours
- Lavender Indigo#a45cf5
- Lavender (Floral)#ad71f1
- Pixie Powder#3e077c
- Gray (HTML/CSS Gray)#7c7c7c
- Philippine Silver#b4b4b4
- Gray#444444
The palette consists of Light, Dark colors. Accent colors Lavender Indigo #a45cf5 and Pixie Powder #3e077c. Palette has Cool, Neutral colors temperature.
By lightness, this palette runs from #3E077C (darkest) to #B4B4B4 (lightest). The lightness range is moderate.
Saturation is mixed — some muted swatches and some vivid accents.
Hue spacing suggests a mostly analogous cluster (loose heuristic, not a strict color-theory label).
Overall temperature among swatches leans cool.
HEX codes (sorted): #3E077C, #444444, #7C7C7C, #A45CF5, #AD71F1, #B4B4B4
Palette Brand identity graphic design lettermark colours has combination of 6 codes colors:
HEX: #a45cf5, RGB: (164, 92, 245); HEX: #ad71f1, RGB: (173, 113, 241); HEX: #3e077c, RGB: (62, 7, 124)
HEX: #7c7c7c, RGB: (124, 124, 124); HEX: #b4b4b4, RGB: (180, 180, 180); HEX: #444444, RGB: (68, 68, 68)
Simplified version of palette colors
Tint of mediumpurple, Shade of mediumpurple, Tint of indigo, Tint of Grey, Shade of darkgrey, Tint of dimgrey
Color scheme was created by coolor
Colors codes in palette
Brand identity graphic design lettermark colours color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #a45cf5 | #a45cf5 | RGB(164, 92, 245) | Lavender Indigo | — |
| #ad71f1 | #ad71f1 | RGB(173, 113, 241) | Lavender (Floral) | — |
| #3e077c | #3e077c | RGB(62, 7, 124) | Pixie Powder | — |
| #7c7c7c | #7c7c7c | RGB(124, 124, 124) | Gray (HTML/CSS Gray) | — |
| #b4b4b4 | #b4b4b4 | RGB(180, 180, 180) | Philippine Silver | — |
| #444444 | #444444 | RGB(68, 68, 68) | Gray | Goshawk Grey |
Color Palette Contrast
6 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#a45cf5 | #ad71f1 | 1.18 |
#a45cf5 | #7c7c7c | 1.07 |
#a45cf5 | #b4b4b4 | 1.86 |
#ad71f1 | #7c7c7c | 1.27 |
#ad71f1 | #b4b4b4 | 1.58 |
#3e077c | #444444 | 1.41 |
Image palette Brand identity graphic design lettermark colours png
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