Ice cream brand identity pattern packaging palette

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Created at 02/16/2023 14:39

The palette consists of Light, Semi dark colors. Accent colors Topaz Yellow #e99c63 and Sky Blue #84c4e6. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #5D3C2A (darkest) to #CBB6B2 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #5D3C2A, #5D633D, #759A5D, #84C4E6, #CBB6B2, #E99C63

Palette Ice cream brand identity pattern packaging palette combines 6 color codes:

HEX: #e99c63, RGB: (233, 156, 99); HEX: #84c4e6, RGB: (132, 196, 230); HEX: #5d3c2a, RGB: (93, 60, 42)

HEX: #759a5d, RGB: (117, 154, 93); HEX: #cbb6b2, RGB: (203, 182, 178); HEX: #5d633d, RGB: (93, 99, 61)

Simplified version of palette colors

Shade of Sandy Brown, Shade of Sky Blue, Shade of Saddle Brown, Tint of Olive Drab, Shade of Silver, Shade of Dark Olive Green

Color scheme was created by colorhunt

Color codes in palette

Ice cream brand identity pattern packaging palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e99c63	#e99c63	RGB(233, 156, 99)	Topaz Yellow	—
#84c4e6	#84c4e6	RGB(132, 196, 230)	Sky Blue	—
#5d3c2a	#5d3c2a	RGB(93, 60, 42)	Van Dyke Brown	—
#759a5d	#759a5d	RGB(117, 154, 93)	Russian Green	—
#cbb6b2	#cbb6b2	RGB(203, 182, 178)	Silver Pink	—
#5d633d	#5d633d	RGB(93, 99, 61)	Dark Olive Green	—

8 color pairs have low contrast and need improvement which may impact readability.