Modern branding brand identity kombucha palette

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Created at 12/30/2019 08:04

The palette consists of Light, Dark, Semi dark colors. Accent colors #e6f0aa and #0c0409. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #0C0409 (darkest) to #E6F0AA (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 1 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 24°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #0C0409, #4C442C, #AAB36A, #BBC57A, #CCCC99, #E6F0AA

Palette Modern branding brand identity kombucha palette combines 6 color codes:

HEX: #bbc57a, RGB: (187, 197, 122); HEX: #e6f0aa, RGB: (230, 240, 170); HEX: #0c0409, RGB: (12, 4, 9)

HEX: #aab36a, RGB: (170, 179, 106); HEX: #cccc99, RGB: (204, 204, 153); HEX: #4c442c, RGB: (76, 68, 44)

Simplified version of palette colors

Tint of Dark Khaki, Tint of Pale Goldenrod, Tint of Black, Shade of Dark Khaki, Shade of Pale Goldenrod, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Modern branding brand identity kombucha palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#bbc57a	#bbc57a	RGB(187, 197, 122)	—	—
#e6f0aa	#e6f0aa	RGB(230, 240, 170)	—	—
#0c0409	#0c0409	RGB(12, 4, 9)	—	—
#aab36a	#aab36a	RGB(170, 179, 106)	—	—
#cccc99	#cccc99	RGB(204, 204, 153)	—	Vegetarian Vulture
#4c442c	#4c442c	RGB(76, 68, 44)	—	—

6 color pairs have low contrast and need improvement which may impact readability.