Created at 02/21/2023 14:26
  0.1k

Identity design brand focus lab branding colors palette

  • Deep Mauve
    #d474c4
  • Pale Magenta
    #f78ae4
  • Palatinate Purple
    #651f59
  • Mountbatten Pink
    #a16b9c
  • Philippine Silver
    #b4b4bc
  • Japanese Violet
    #543454
The palette consists of Light colors. Accent colors Pale Magenta #f78ae4 and Palatinate Purple #651f59. Palette has Neutral, Cool colors temperature.

By lightness, this palette runs from #651F59 (darkest) to #F78AE4 (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Hue spacing suggests a mostly analogous cluster (loose heuristic, not a strict color-theory label).

Most swatches read as neutral in color temperature.

HEX codes (sorted): #543454, #651F59, #A16B9C, #B4B4BC, #D474C4, #F78AE4

Palette Identity design brand focus lab branding colors palette has combination of 6 codes colors:
HEX: #d474c4, RGB: (212, 116, 196); HEX: #f78ae4, RGB: (247, 138, 228); HEX: #651f59, RGB: (101, 31, 89)
HEX: #a16b9c, RGB: (161, 107, 156); HEX: #b4b4bc, RGB: (180, 180, 188); HEX: #543454, RGB: (84, 52, 84)
Simplified version of palette colors
Tint of orchid, Shade of violet, Shade of Purple, Tint of mediumorchid, Tint of Silver, Tint of darkslateblue
Color scheme was created by raccoon

Colors codes in palette

Identity design brand focus lab branding colors palette color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#d474c4 #d474c4 RGB(212, 116, 196)Deep Mauve
#f78ae4 #f78ae4 RGB(247, 138, 228)Pale Magenta
#651f59 #651f59 RGB(101, 31, 89)Palatinate Purple
#a16b9c #a16b9c RGB(161, 107, 156)Mountbatten Pink
#b4b4bc #b4b4bc RGB(180, 180, 188)Philippine Silver
#543454 #543454 RGB(84, 52, 84)Japanese Violet

Color Palette Contrast

7 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#d474c4
#f78ae4
1.36
#d474c4
#a16b9c
1.39
#d474c4
#b4b4bc
1.43
#f78ae4
#a16b9c
1.9
#f78ae4
#b4b4bc
1.04
#651f59
#543454
1.05

Image palette Identity design brand focus lab branding colors palette png