Identity design focus lab brand branding palette

0.32k

Created at 03/21/2020 12:46

The palette consists of Light, Dark, Semi dark colors. Accent colors #6bcc93 and #042329. Palette has Cool colors temperature.

By lightness, this palette runs from #042329 (darkest) to #9CC4C8 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 1 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 80°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #042329, #2A3A4D, #47B777, #6676A3, #6BCC93, #9CC4C8

Palette Identity design focus lab brand branding palette combines 6 color codes:

HEX: #47b777, RGB: (71, 183, 119); HEX: #6bcc93, RGB: (107, 204, 147); HEX: #042329, RGB: (4, 35, 41)

HEX: #6676a3, RGB: (102, 118, 163); HEX: #9cc4c8, RGB: (156, 196, 200); HEX: #2a3a4d, RGB: (42, 58, 77)

Simplified version of palette colors

Tint of Medium Sea Green, Shade of Medium Aquamarine, Tint of Black, Shade of Slate Gray, Shade of Light Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Identity design focus lab brand branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#47b777	#47b777	RGB(71, 183, 119)	—	—
#6bcc93	#6bcc93	RGB(107, 204, 147)	—	—
#042329	#042329	RGB(4, 35, 41)	—	—
#6676a3	#6676a3	RGB(102, 118, 163)	—	—
#9cc4c8	#9cc4c8	RGB(156, 196, 200)	—	—
#2a3a4d	#2a3a4d	RGB(42, 58, 77)	—	—

5 color pairs have low contrast and need improvement which may impact readability.