Created at 04/05/2020 11:16

Identity design focus lab brand guidelines hex colors

The palette consists of Light, Dark, Semi dark colors. Accent colors #e4d49c and #0c232c. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #0C232C (darkest) to #E4D49C (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #0C232C, #325B51, #45B877, #A0C5B3, #A7835A, #E4D49C

Palette Identity design focus lab brand guidelines hex colors has combination of 6 codes colors:

HEX: #45b877, RGB: (69, 184, 119); HEX: #e4d49c, RGB: (228, 212, 156); HEX: #0c232c, RGB: (12, 35, 44)

HEX: #a7835a, RGB: (167, 131, 90); HEX: #a0c5b3, RGB: (160, 197, 179); HEX: #325b51, RGB: (50, 91, 81)

Simplified version of palette colors

Shade of mediumseagreen, Tint of palegoldenrod, Shade of Black, Tint of peru, Shade of darkseagreen, Shade of darkslategrey

Color scheme was created by colorswall

More palettes with:

Colors codes in palette

Identity design focus lab brand guidelines hex colors color codes HEX, RGB information in table

5 color pairs have low contrast and need improvement which may impact readability.