Identity logo typography branding palette
- Blue-Violet#7f2ad4
- Bright Lavender#bc90e8
- Rich Black (FOGRA29)#0c0414
- Taupe Gray#83818d
- Silver (Metallic)#acaab0
- Arsenic#413f4d
Created at 02/24/2023 18:35
The palette consists of Semi dark, Light, Dark colors. Accent colors Blue-Violet #7f2ad4 and Rich Black (FOGRA29) #0c0414. Palette has Cool, Neutral colors temperature.
By lightness, this palette runs from #0C0414 (darkest) to #ACAAB0 (lightest). The lightness range is wide.
Saturation is mixed — 3 muted and 3 vivid out of 6 colors.
An analogous palette: its hues sit close together on the color wheel, within about 0°.
Most swatches read as neutral in color temperature (4 of 6).
HEX codes (sorted): #0C0414, #413F4D, #7F2AD4, #83818D, #ACAAB0, #BC90E8
Palette Identity logo typography branding palette combines 6 color codes:
HEX: #7f2ad4, RGB: (127, 42, 212); HEX: #bc90e8, RGB: (188, 144, 232); HEX: #0c0414, RGB: (12, 4, 20)
HEX: #83818d, RGB: (131, 129, 141); HEX: #acaab0, RGB: (172, 170, 176); HEX: #413f4d, RGB: (65, 63, 77)
Simplified version of palette colors
Shade of Blue Violet, Shade of Plum, Tint of Black, Tint of Grey, Tint of Dark Gray, Shade of Dim Gray
Color scheme was created by colorswall
Color codes in palette
Identity logo typography branding palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
|---|---|---|---|---|
| #7f2ad4 | #7f2ad4 | RGB(127, 42, 212) | Blue-Violet | — |
| #bc90e8 | #bc90e8 | RGB(188, 144, 232) | Bright Lavender | — |
| #0c0414 | #0c0414 | RGB(12, 4, 20) | Rich Black (FOGRA29) | — |
| #83818d | #83818d | RGB(131, 129, 141) | Taupe Gray | — |
| #acaab0 | #acaab0 | RGB(172, 170, 176) | Silver (Metallic) | — |
| #413f4d | #413f4d | RGB(65, 63, 77) | Arsenic | — |
Color Palette Contrast
6 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
|---|---|---|
#7f2ad4 | #83818d | 1.72 |
#7f2ad4 | #413f4d | 1.55 |
#bc90e8 | #83818d | 1.51 |
#bc90e8 | #acaab0 | 1.1 |
#0c0414 | #413f4d | 1.95 |
#83818d | #acaab0 | 1.66 |
Image palette Identity logo typography branding palette png
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