Brand identity design branding designer colors

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Created at 02/20/2020 15:46

The palette consists of Light, Dark, Semi dark colors. Accent colors #d7cf99 and #0d3949. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #0D3949 (darkest) to #D7CF99 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #0D3949, #4E4629, #6695A4, #7CB7C4, #C7C2C2, #D7CF99

Palette Brand identity design branding designer colors combines 6 color codes:

HEX: #7cb7c4, RGB: (124, 183, 196); HEX: #d7cf99, RGB: (215, 207, 153); HEX: #0d3949, RGB: (13, 57, 73)

HEX: #6695a4, RGB: (102, 149, 164); HEX: #c7c2c2, RGB: (199, 194, 194); HEX: #4e4629, RGB: (78, 70, 41)

Simplified version of palette colors

Shade of Sky Blue, Shade of Pale Goldenrod, Shade of Dark Slate Gray, Shade of Cadet Blue, Tint of Silver, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Brand identity design branding designer colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#7cb7c4	#7cb7c4	RGB(124, 183, 196)	—	—
#d7cf99	#d7cf99	RGB(215, 207, 153)	—	—
#0d3949	#0d3949	RGB(13, 57, 73)	—	—
#6695a4	#6695a4	RGB(102, 149, 164)	—	—
#c7c2c2	#c7c2c2	RGB(199, 194, 194)	—	—
#4e4629	#4e4629	RGB(78, 70, 41)	—	—

6 color pairs have low contrast and need improvement which may impact readability.