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Created at 02/20/2020 15:46
  0.21k

Brand identity design branding designer colors

  • #7cb7c4
  • #d7cf99
  • #0d3949
  • #6695a4
  • #c7c2c2
  • #4e4629
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The palette consists of Light, Dark colors. Accent colors #d7cf99 and #0d3949. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #0D3949 (darkest) to #C7C2C2 (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #0D3949, #4E4629, #6695A4, #7CB7C4, #C7C2C2, #D7CF99

Palette Brand identity design branding designer colors has combination of 6 codes colors:
HEX: #7cb7c4, RGB: (124, 183, 196); HEX: #d7cf99, RGB: (215, 207, 153); HEX: #0d3949, RGB: (13, 57, 73)
HEX: #6695a4, RGB: (102, 149, 164); HEX: #c7c2c2, RGB: (199, 194, 194); HEX: #4e4629, RGB: (78, 70, 41)
Simplified version of palette colors
Tint of skyblue, Tint of palegoldenrod, Tint of darkslategrey, Tint of cadetblue, Shade of Silver, Tint of darkolivegreen
Color scheme was created by colorswall

Colors codes in palette

Brand identity design branding designer colors color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#7cb7c4 #7cb7c4 RGB(124, 183, 196)
#d7cf99 #d7cf99 RGB(215, 207, 153)
#0d3949 #0d3949 RGB(13, 57, 73)
#6695a4 #6695a4 RGB(102, 149, 164)
#c7c2c2 #c7c2c2 RGB(199, 194, 194)
#4e4629 #4e4629 RGB(78, 70, 41)

Color Palette Contrast

6 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#7cb7c4
#d7cf99
1.4
#7cb7c4
#6695a4
1.47
#7cb7c4
#c7c2c2
1.26
#d7cf99
#c7c2c2
1.11
#0d3949
#4e4629
1.31
#6695a4
#c7c2c2
1.86

Image palette Brand identity design branding designer colors png

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