Packaging type brand development label system hex colors

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Created at 03/05/2023 14:23

The palette consists of Semi dark, Light, Dark colors. Accent colors Medium Ruby #a44168 and Claret #741c3c. Palette has Warm colors temperature.

By lightness, this palette runs from #741C3C (darkest) to #BE7489 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 41% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 15°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #683040, #683546, #741C3C, #A44168, #AC5684, #BE7489

Palette Packaging type brand development label system hex colors combines 6 color codes:

HEX: #a44168, RGB: (164, 65, 104); HEX: #be7489, RGB: (190, 116, 137); HEX: #741c3c, RGB: (116, 28, 60)

HEX: #ac5684, RGB: (172, 86, 132); HEX: #683040, RGB: (104, 48, 64); HEX: #683546, RGB: (104, 53, 70)

Simplified version of palette colors

Tint of Medium Violet Red, Shade of Pale Violet Red, Tint of Purple, Tint of Medium Violet Red, Shade of Brown, Tint of Purple

Color scheme was created by raccoon

Color codes in palette

Packaging type brand development label system hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#a44168	#a44168	RGB(164, 65, 104)	Medium Ruby	—
#be7489	#be7489	RGB(190, 116, 137)	Turkish Rose	—
#741c3c	#741c3c	RGB(116, 28, 60)	Claret	—
#ac5684	#ac5684	RGB(172, 86, 132)	Mystic Maroon	—
#683040	#683040	RGB(104, 48, 64)	Old Mauve	—
#683546	#683546	RGB(104, 53, 70)	Old Mauve	—

9 color pairs have low contrast and need improvement which may impact readability.