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Created at 03/22/2023 15:22
Mark logo brand identity vector colours
- Battery Charged Blue#14ace4
- Sky Blue (Crayola)#6fcae5
- Chinese Black#0a1024
- Gray (HTML/CSS Gray)#7c7982
- Beau Blue#b9d0d9
- Dark Puce#4c343b
The palette consists of Light, Dark colors. Accent colors Battery Charged Blue #14ace4 and Dark Puce #4c343b. Palette has Cool, Neutral, Warm colors temperature.
By lightness, this palette runs from #0A1024 (darkest) to #B9D0D9 (lightest). The lightness range is wide.
Saturation is mixed — some muted swatches and some vivid accents.
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Overall temperature among swatches leans cool.
HEX codes (sorted): #0A1024, #14ACE4, #4C343B, #6FCAE5, #7C7982, #B9D0D9
Palette Mark logo brand identity vector colours has combination of 6 codes colors:
HEX: #14ace4, RGB: (20, 172, 228); HEX: #6fcae5, RGB: (111, 202, 229); HEX: #0a1024, RGB: (10, 16, 36)
HEX: #7c7982, RGB: (124, 121, 130); HEX: #b9d0d9, RGB: (185, 208, 217); HEX: #4c343b, RGB: (76, 52, 59)
Simplified version of palette colors
Tint of deepskyblue, Tint of skyblue, Shade of Black, Tint of Grey, Tint of lightblue, Tint of dimgrey
Color scheme was created by palettespicker
Colors codes in palette
Mark logo brand identity vector colours color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #14ace4 | #14ace4 | RGB(20, 172, 228) | Battery Charged Blue | — |
| #6fcae5 | #6fcae5 | RGB(111, 202, 229) | Sky Blue (Crayola) | — |
| #0a1024 | #0a1024 | RGB(10, 16, 36) | Chinese Black | — |
| #7c7982 | #7c7982 | RGB(124, 121, 130) | Gray (HTML/CSS Gray) | — |
| #b9d0d9 | #b9d0d9 | RGB(185, 208, 217) | Beau Blue | — |
| #4c343b | #4c343b | RGB(76, 52, 59) | Dark Puce | — |
Color Palette Contrast
5 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#14ace4 | #6fcae5 | 1.39 |
#14ace4 | #7c7982 | 1.63 |
#14ace4 | #b9d0d9 | 1.62 |
#6fcae5 | #b9d0d9 | 1.16 |
#0a1024 | #4c343b | 1.67 |
Image palette Mark logo brand identity vector colours png
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