Mark logo brand identity vector colours
- Battery Charged Blue#14ace4
- Sky Blue (Crayola)#6fcae5
- Chinese Black#0a1024
- Gray (HTML/CSS Gray)#7c7982
- Beau Blue#b9d0d9
- Dark Puce#4c343b
Created at 03/22/2023 15:22
The palette consists of Light, Dark, Semi dark colors. Accent colors Battery Charged Blue #14ace4 and Dark Puce #4c343b. Palette has Cool, Neutral, Warm colors temperature.
By lightness, this palette runs from #0A1024 (darkest) to #B9D0D9 (lightest). The lightness range is wide.
Saturation is mixed — 2 muted and 3 vivid out of 6 colors.
Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.
Overall temperature among swatches leans cool (3 of 6).
HEX codes (sorted): #0A1024, #14ACE4, #4C343B, #6FCAE5, #7C7982, #B9D0D9
Palette Mark logo brand identity vector colours combines 6 color codes:
HEX: #14ace4, RGB: (20, 172, 228); HEX: #6fcae5, RGB: (111, 202, 229); HEX: #0a1024, RGB: (10, 16, 36)
HEX: #7c7982, RGB: (124, 121, 130); HEX: #b9d0d9, RGB: (185, 208, 217); HEX: #4c343b, RGB: (76, 52, 59)
Simplified version of palette colors
Shade of Deep Sky Blue, Shade of Sky Blue, Tint of Black, Shade of Grey, Shade of Light Blue, Shade of Dim Gray
Color scheme was created by palettespicker
Color codes in palette
Mark logo brand identity vector colours color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
|---|---|---|---|---|
| #14ace4 | #14ace4 | RGB(20, 172, 228) | Battery Charged Blue | — |
| #6fcae5 | #6fcae5 | RGB(111, 202, 229) | Sky Blue (Crayola) | — |
| #0a1024 | #0a1024 | RGB(10, 16, 36) | Chinese Black | — |
| #7c7982 | #7c7982 | RGB(124, 121, 130) | Gray (HTML/CSS Gray) | — |
| #b9d0d9 | #b9d0d9 | RGB(185, 208, 217) | Beau Blue | — |
| #4c343b | #4c343b | RGB(76, 52, 59) | Dark Puce | — |
Color Palette Contrast
5 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
|---|---|---|
#14ace4 | #6fcae5 | 1.39 |
#14ace4 | #7c7982 | 1.63 |
#14ace4 | #b9d0d9 | 1.62 |
#6fcae5 | #b9d0d9 | 1.16 |
#0a1024 | #4c343b | 1.67 |
Image palette Mark logo brand identity vector colours png
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