Identity logo mark crypto palette

Created at 05/06/2023 21:48

The palette consists of Dark, Semi dark colors. Accent colors Black #141414 and Slate Blue #6464dc. Palette has Neutral, Cool colors temperature.

By lightness, this palette runs from #141414 (darkest) to #6464DC (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 24°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #141414, #643CA0, #6450B4, #6450C8, #6464C8, #6464DC

Palette Identity logo mark crypto palette combines 6 color codes:

HEX: #141414, RGB: (20, 20, 20); HEX: #6450b4, RGB: (100, 80, 180); HEX: #6464dc, RGB: (100, 100, 220)

HEX: #6464c8, RGB: (100, 100, 200); HEX: #6450c8, RGB: (100, 80, 200); HEX: #643ca0, RGB: (100, 60, 160)

Simplified version of palette colors

Tint of Black, Shade of Slate Blue, Tint of Slate Blue, Tint of Slate Blue, Shade of Slate Blue, Tint of Dark Slate Blue

Color scheme was created by hex

Color codes in palette

Identity logo mark crypto palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#141414	#141414	RGB(20, 20, 20)	Black	Sooty
#6450b4	#6450b4	RGB(100, 80, 180)	Plump Purple	—
#6464dc	#6464dc	RGB(100, 100, 220)	Slate Blue	—
#6464c8	#6464c8	RGB(100, 100, 200)	Slate Blue	—
#6450c8	#6450c8	RGB(100, 80, 200)	Iris	—
#643ca0	#643ca0	RGB(100, 60, 160)	Purple Heart	—

10 color pairs have low contrast and need improvement which may impact readability.