Branding marketing product design colours

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Created at 01/16/2020 13:49

The palette consists of Light, Dark colors. Accent colors #2ca41c and #2ca414. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0C140C (darkest) to #ADDAA6 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 10°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #0C140C, #2CA414, #2CA41C, #5CB454, #9ECC98, #ADDAA6

Palette Branding marketing product design colours combines 6 color codes:

HEX: #2ca41c, RGB: (44, 164, 28); HEX: #addaa6, RGB: (173, 218, 166); HEX: #2ca414, RGB: (44, 164, 20)

HEX: #5cb454, RGB: (92, 180, 84); HEX: #9ecc98, RGB: (158, 204, 152); HEX: #0c140c, RGB: (12, 20, 12)

Simplified version of palette colors

Tint of Forest Green, Tint of Dark Sea Green, Tint of Forest Green, Tint of Medium Sea Green, Tint of Dark Sea Green, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Branding marketing product design colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#2ca41c	#2ca41c	RGB(44, 164, 28)	—	—
#addaa6	#addaa6	RGB(173, 218, 166)	—	—
#2ca414	#2ca414	RGB(44, 164, 20)	—	—
#5cb454	#5cb454	RGB(92, 180, 84)	—	—
#9ecc98	#9ecc98	RGB(158, 204, 152)	—	—
#0c140c	#0c140c	RGB(12, 20, 12)	—	—

8 color pairs have low contrast and need improvement which may impact readability.