Rebranding cog brand identity branding hex colors

0.36k

Created at 01/16/2020 15:20

The palette consists of Light, Semi dark colors. Accent colors #f47434 and #913507. Palette has Warm colors temperature.

By lightness, this palette runs from #7F4019 (darkest) to #F2B28D (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 100% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 3°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #7F4019, #893C0F, #913507, #B75C24, #F2B28D, #F47434

Palette Rebranding cog brand identity branding hex colors combines 6 color codes:

HEX: #f47434, RGB: (244, 116, 52); HEX: #f2b28d, RGB: (242, 178, 141); HEX: #b75c24, RGB: (183, 92, 36)

HEX: #913507, RGB: (145, 53, 7); HEX: #893c0f, RGB: (137, 60, 15); HEX: #7f4019, RGB: (127, 64, 25)

Simplified version of palette colors

Shade of Coral, Tint of Light Salmon, Tint of Sienna, Shade of Saddle Brown, Shade of Saddle Brown, Shade of Saddle Brown

Color scheme was created by colorswall

Color codes in palette

Rebranding cog brand identity branding hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f47434	#f47434	RGB(244, 116, 52)	—	—
#f2b28d	#f2b28d	RGB(242, 178, 141)	—	—
#b75c24	#b75c24	RGB(183, 92, 36)	—	—
#913507	#913507	RGB(145, 53, 7)	—	—
#893c0f	#893c0f	RGB(137, 60, 15)	—	—
#7f4019	#7f4019	RGB(127, 64, 25)	—	—

8 color pairs have low contrast and need improvement which may impact readability.