Brand identity designer rebranding owl logo hex colors

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Created at 06/10/2020 13:54

The palette consists of Semi dark, Light, Dark colors. Accent colors #6d55f2 and #947cf6. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #1C1D44 (darkest) to #D4DCDC (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 13°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #1C1D44, #2E2E4E, #696D7F, #6D55F2, #947CF6, #D4DCDC

Palette Brand identity designer rebranding owl logo hex colors combines 6 color codes:

HEX: #6d55f2, RGB: (109, 85, 242); HEX: #947cf6, RGB: (148, 124, 246); HEX: #1c1d44, RGB: (28, 29, 68)

HEX: #696d7f, RGB: (105, 109, 127); HEX: #d4dcdc, RGB: (212, 220, 220); HEX: #2e2e4e, RGB: (46, 46, 78)

Simplified version of palette colors

Tint of Slate Blue, Tint of Medium Purple, Shade of Midnight Blue, Tint of Dim Gray, Shade of Gainsboro, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Brand identity designer rebranding owl logo hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#6d55f2	#6d55f2	RGB(109, 85, 242)	—	—
#947cf6	#947cf6	RGB(148, 124, 246)	—	—
#1c1d44	#1c1d44	RGB(28, 29, 68)	—	—
#696d7f	#696d7f	RGB(105, 109, 127)	—	—
#d4dcdc	#d4dcdc	RGB(212, 220, 220)	—	—
#2e2e4e	#2e2e4e	RGB(46, 46, 78)	—	—

4 color pairs have low contrast and need improvement which may impact readability.