Typography brand identity logo design colors

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Created at 01/17/2020 12:23

The palette consists of Light, Dark colors. Accent colors #53b4c4 and #1ea1a8. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #2C2C44 (darkest) to #B8C2C2 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 58°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #1EA1A8, #2C2C44, #53B4C4, #59A2AA, #70C4C7, #B8C2C2

Palette Typography brand identity logo design colors combines 6 color codes:

HEX: #53b4c4, RGB: (83, 180, 196); HEX: #70c4c7, RGB: (112, 196, 199); HEX: #1ea1a8, RGB: (30, 161, 168)

HEX: #59a2aa, RGB: (89, 162, 170); HEX: #b8c2c2, RGB: (184, 194, 194); HEX: #2c2c44, RGB: (44, 44, 68)

Simplified version of palette colors

Tint of Cadet Blue, Tint of Medium Turquoise, Shade of Cadet Blue, Tint of Cadet Blue, Shade of Silver, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Typography brand identity logo design colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#53b4c4	#53b4c4	RGB(83, 180, 196)	—	—
#70c4c7	#70c4c7	RGB(112, 196, 199)	—	—
#1ea1a8	#1ea1a8	RGB(30, 161, 168)	—	—
#59a2aa	#59a2aa	RGB(89, 162, 170)	—	—
#b8c2c2	#b8c2c2	RGB(184, 194, 194)	—	—
#2c2c44	#2c2c44	RGB(44, 44, 68)	—	—

10 color pairs have low contrast and need improvement which may impact readability.