Beer brand identity logo design branding and palette

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Created at 01/22/2020 14:01

The palette consists of Light, Semi dark colors. Accent colors #dc8a84 and #1f7241. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #543C2D (darkest) to #84C37C (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 43% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #1F7241, #543C2D, #5CB44C, #84C37C, #AC545C, #DC8A84

Palette Beer brand identity logo design branding and palette combines 6 color codes:

HEX: #5cb44c, RGB: (92, 180, 76); HEX: #dc8a84, RGB: (220, 138, 132); HEX: #1f7241, RGB: (31, 114, 65)

HEX: #ac545c, RGB: (172, 84, 92); HEX: #84c37c, RGB: (132, 195, 124); HEX: #543c2d, RGB: (84, 60, 45)

Simplified version of palette colors

Tint of Lime Green, Tint of Light Coral, Shade of Sea Green, Shade of Indian Red, Shade of Dark Sea Green, Shade of Saddle Brown

Color scheme was created by colorswall

Color codes in palette

Beer brand identity logo design branding and palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#5cb44c	#5cb44c	RGB(92, 180, 76)	—	—
#dc8a84	#dc8a84	RGB(220, 138, 132)	—	—
#1f7241	#1f7241	RGB(31, 114, 65)	—	—
#ac545c	#ac545c	RGB(172, 84, 92)	—	—
#84c37c	#84c37c	RGB(132, 195, 124)	—	—
#543c2d	#543c2d	RGB(84, 60, 45)	—	—

7 color pairs have low contrast and need improvement which may impact readability.