Beer logo design branding brand identity colors

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Created at 02/28/2020 16:15

The palette consists of Dark, Light, Semi dark colors. Accent colors #0a0a94 and #d4d494. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #0A0A94 (darkest) to #D4D494 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #0A0A94, #191984, #544C3C, #74649A, #D1C9A4, #D4D494

Palette Beer logo design branding brand identity colors combines 6 color codes:

HEX: #0a0a94, RGB: (10, 10, 148); HEX: #d4d494, RGB: (212, 212, 148); HEX: #191984, RGB: (25, 25, 132)

HEX: #74649a, RGB: (116, 100, 154); HEX: #d1c9a4, RGB: (209, 201, 164); HEX: #544c3c, RGB: (84, 76, 60)

Simplified version of palette colors

Tint of darkblue, Shade of palegoldenrod, Tint of midnightblue, Tint of slateblue, Shade of wheat, Shade of dimgrey

Color scheme was created by colorswall

Color codes in palette

Beer logo design branding brand identity colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0a0a94	#0a0a94	RGB(10, 10, 148)	—	—
#d4d494	#d4d494	RGB(212, 212, 148)	—	—
#191984	#191984	RGB(25, 25, 132)	—	—
#74649a	#74649a	RGB(116, 100, 154)	—	—
#d1c9a4	#d1c9a4	RGB(209, 201, 164)	—	—
#544c3c	#544c3c	RGB(84, 76, 60)	—	—

5 color pairs have low contrast and need improvement which may impact readability.