Created at 02/28/2020 16:15
  0.26k

Beer logo design branding brand identity colors

  • #0a0a94
  • #d4d494
  • #191984
  • #74649a
  • #d1c9a4
  • #544c3c
The palette consists of Dark, Light colors. Accent colors #0a0a94 and #d4d494. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #544C3C (darkest) to #D1C9A4 (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Warm and cool swatches are fairly balanced.

HEX codes (sorted): #0A0A94, #191984, #544C3C, #74649A, #D1C9A4, #D4D494

Palette Beer logo design branding brand identity colors has combination of 6 codes colors:
HEX: #0a0a94, RGB: (10, 10, 148); HEX: #d4d494, RGB: (212, 212, 148); HEX: #191984, RGB: (25, 25, 132)
HEX: #74649a, RGB: (116, 100, 154); HEX: #d1c9a4, RGB: (209, 201, 164); HEX: #544c3c, RGB: (84, 76, 60)
Simplified version of palette colors
Shade of darkblue, Tint of palegoldenrod, Shade of midnightblue, Shade of slateblue, Tint of wheat, Tint of dimgrey
Color scheme was created by colorswall

Colors codes in palette

Beer logo design branding brand identity colors color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#0a0a94 #0a0a94 RGB(10, 10, 148)
#d4d494 #d4d494 RGB(212, 212, 148)
#191984 #191984 RGB(25, 25, 132)
#74649a #74649a RGB(116, 100, 154)
#d1c9a4 #d1c9a4 RGB(209, 201, 164)
#544c3c #544c3c RGB(84, 76, 60)

Color Palette Contrast

5 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#0a0a94
#191984
1.01
#0a0a94
#544c3c
1.66
#d4d494
#d1c9a4
1.08
#191984
#544c3c
1.63
#74649a
#544c3c
1.62

Image palette Beer logo design branding brand identity colors png