Creative agency minimal brand identity branding palette

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Created at 01/24/2020 14:24

The palette consists of Light, Semi dark colors. Accent colors #d6fb2e and #6353a4. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #443458 (darkest) to #D6FB2E (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #443458, #507006, #6353A4, #B1E709, #C4D8AC, #D6FB2E

Palette Creative agency minimal brand identity branding palette combines 6 color codes:

HEX: #b1e709, RGB: (177, 231, 9); HEX: #d6fb2e, RGB: (214, 251, 46); HEX: #507006, RGB: (80, 112, 6)

HEX: #6353a4, RGB: (99, 83, 164); HEX: #c4d8ac, RGB: (196, 216, 172); HEX: #443458, RGB: (68, 52, 88)

Simplified version of palette colors

Shade of Green Yellow, Tint of Green Yellow, Shade of Dark Olive Green, Shade of Slate Blue, Shade of Pale Goldenrod, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Creative agency minimal brand identity branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#b1e709	#b1e709	RGB(177, 231, 9)	—	—
#d6fb2e	#d6fb2e	RGB(214, 251, 46)	—	—
#507006	#507006	RGB(80, 112, 6)	—	—
#6353a4	#6353a4	RGB(99, 83, 164)	—	—
#c4d8ac	#c4d8ac	RGB(196, 216, 172)	—	—
#443458	#443458	RGB(68, 52, 88)	—	—

6 color pairs have low contrast and need improvement which may impact readability.