Branding design illustrator logo palette

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Created at 02/02/2020 11:33

The palette consists of Light, Dark, Semi dark colors. Accent colors #fa04fa and #fb7cab. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #5E0B8D (darkest) to #BEB0AA (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 100°.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #5E0B8D, #61364B, #A45C64, #BEB0AA, #FA04FA, #FB7CAB

Palette Branding design illustrator logo palette combines 6 color codes:

HEX: #fa04fa, RGB: (250, 4, 250); HEX: #fb7cab, RGB: (251, 124, 171); HEX: #5e0b8d, RGB: (94, 11, 141)

HEX: #a45c64, RGB: (164, 92, 100); HEX: #beb0aa, RGB: (190, 176, 170); HEX: #61364b, RGB: (97, 54, 75)

Simplified version of palette colors

Tint of Magenta, Tint of Hot Pink, Tint of Indigo, Shade of Indian Red, Tint of Dark Gray, Tint of Purple

Color scheme was created by colorswall

Color codes in palette

Branding design illustrator logo palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fa04fa	#fa04fa	RGB(250, 4, 250)	—	—
#fb7cab	#fb7cab	RGB(251, 124, 171)	—	—
#5e0b8d	#5e0b8d	RGB(94, 11, 141)	—	—
#a45c64	#a45c64	RGB(164, 92, 100)	—	—
#beb0aa	#beb0aa	RGB(190, 176, 170)	—	—
#61364b	#61364b	RGB(97, 54, 75)	—	—

6 color pairs have low contrast and need improvement which may impact readability.