Brand identity geometric logo branding tasty colors

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Created at 02/04/2020 09:41

The palette consists of Light, Semi dark colors. Accent colors #f4cf41 and #a484fc. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #544434 (darkest) to #F4CF41 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #51511C, #544434, #70A060, #A484FC, #CCC6BE, #F4CF41

Palette Brand identity geometric logo branding tasty colors combines 6 color codes:

HEX: #f4cf41, RGB: (244, 207, 65); HEX: #a484fc, RGB: (164, 132, 252); HEX: #51511c, RGB: (81, 81, 28)

HEX: #70a060, RGB: (112, 160, 96); HEX: #ccc6be, RGB: (204, 198, 190); HEX: #544434, RGB: (84, 68, 52)

Simplified version of palette colors

Shade of Gold, Tint of Medium Purple, Shade of Dark Olive Green, Tint of Medium Sea Green, Tint of Silver, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Brand identity geometric logo branding tasty colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f4cf41	#f4cf41	RGB(244, 207, 65)	—	—
#a484fc	#a484fc	RGB(164, 132, 252)	—	—
#51511c	#51511c	RGB(81, 81, 28)	—	—
#70a060	#70a060	RGB(112, 160, 96)	—	—
#ccc6be	#ccc6be	RGB(204, 198, 190)	—	—
#544434	#544434	RGB(84, 68, 52)	—	—

6 color pairs have low contrast and need improvement which may impact readability.