Branding packaging typography san francisco palette

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Created at 02/15/2020 21:17

The palette consists of Light, Semi dark colors. Accent colors #629779 and #963c02. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #963C02 (darkest) to #FCAE7C (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

A varied palette: its hues are spread across about 123° of the color wheel.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #04A424, #629779, #708C4C, #963C02, #FB6404, #FCAE7C

Palette Branding packaging typography san francisco palette combines 6 color codes:

HEX: #fb6404, RGB: (251, 100, 4); HEX: #fcae7c, RGB: (252, 174, 124); HEX: #04a424, RGB: (4, 164, 36)

HEX: #629779, RGB: (98, 151, 121); HEX: #963c02, RGB: (150, 60, 2); HEX: #708c4c, RGB: (112, 140, 76)

Simplified version of palette colors

Tint of Orange Red, Tint of Sandy Brown, Tint of Forest Green, Tint of Sea Green, Shade of Saddle Brown, Tint of Olive Drab

Color scheme was created by colorswall

Color codes in palette

Branding packaging typography san francisco palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fb6404	#fb6404	RGB(251, 100, 4)	—	—
#fcae7c	#fcae7c	RGB(252, 174, 124)	—	—
#04a424	#04a424	RGB(4, 164, 36)	—	—
#629779	#629779	RGB(98, 151, 121)	—	—
#963c02	#963c02	RGB(150, 60, 2)	—	—
#708c4c	#708c4c	RGB(112, 140, 76)	—	—

10 color pairs have low contrast and need improvement which may impact readability.