Ui brand identity branding colours

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Created at 02/16/2020 17:38

The palette consists of Light, Semi dark colors. Accent colors #2ede99 and #99f3ca. Palette has Cool colors temperature.

By lightness, this palette runs from #44547C (darkest) to #99F3CA (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 70°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #2EDE99, #347480, #40647C, #44547C, #99F3CA, #B4BCCC

Palette Ui brand identity branding colours combines 6 color codes:

HEX: #2ede99, RGB: (46, 222, 153); HEX: #99f3ca, RGB: (153, 243, 202); HEX: #347480, RGB: (52, 116, 128)

HEX: #44547c, RGB: (68, 84, 124); HEX: #b4bccc, RGB: (180, 188, 204); HEX: #40647c, RGB: (64, 100, 124)

Simplified version of palette colors

Shade of Medium Spring Green, Shade of Aquamarine, Tint of Teal, Tint of Dark Slate Blue, Shade of Light Steel Blue, Shade of Royal Blue

Color scheme was created by colorswall

Color codes in palette

Ui brand identity branding colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#2ede99	#2ede99	RGB(46, 222, 153)	—	—
#99f3ca	#99f3ca	RGB(153, 243, 202)	—	—
#347480	#347480	RGB(52, 116, 128)	—	—
#44547c	#44547c	RGB(68, 84, 124)	—	—
#b4bccc	#b4bccc	RGB(180, 188, 204)	—	—
#40647c	#40647c	RGB(64, 100, 124)	—	—

6 color pairs have low contrast and need improvement which may impact readability.