Idenity brand identity paper design

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Created at 02/20/2020 07:27

The palette consists of Semi dark, Light, Dark colors. Accent colors #ecd882 and #132c95. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #132C95 (darkest) to #ECD882 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #132C95, #2C44A3, #414151, #5359A0, #9C9CCC, #ECD882

Palette Idenity brand identity paper design combines 6 color codes:

HEX: #2c44a3, RGB: (44, 68, 163); HEX: #ecd882, RGB: (236, 216, 130); HEX: #132c95, RGB: (19, 44, 149)

HEX: #5359a0, RGB: (83, 89, 160); HEX: #9c9ccc, RGB: (156, 156, 204); HEX: #414151, RGB: (65, 65, 81)

Simplified version of palette colors

Shade of Dark Slate Blue, Shade of Khaki, Tint of Midnight Blue, Shade of Slate Blue, Shade of Light Steel Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Idenity brand identity paper design color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#2c44a3	#2c44a3	RGB(44, 68, 163)	—	—
#ecd882	#ecd882	RGB(236, 216, 130)	—	—
#132c95	#132c95	RGB(19, 44, 149)	—	—
#5359a0	#5359a0	RGB(83, 89, 160)	—	—
#9c9ccc	#9c9ccc	RGB(156, 156, 204)	—	—
#414151	#414151	RGB(65, 65, 81)	—	—

7 color pairs have low contrast and need improvement which may impact readability.