Brand identity design branding letter colors

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Created at 02/21/2020 09:27

The palette consists of Light, Semi dark colors. Accent colors #e6047f and #c40c54. Palette has Warm colors temperature.

By lightness, this palette runs from #6C4454 (darkest) to #F07CB6 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 25°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #6C4454, #BC7488, #C40C54, #CB949B, #E6047F, #F07CB6

Palette Brand identity design branding letter colors combines 6 color codes:

HEX: #e6047f, RGB: (230, 4, 127); HEX: #f07cb6, RGB: (240, 124, 182); HEX: #c40c54, RGB: (196, 12, 84)

HEX: #bc7488, RGB: (188, 116, 136); HEX: #cb949b, RGB: (203, 148, 155); HEX: #6c4454, RGB: (108, 68, 84)

Simplified version of palette colors

Shade of Deep Pink, Tint of Hot Pink, Shade of Crimson, Shade of Pale Violet Red, Tint of Rosy Brown, Tint of Purple

Color scheme was created by colorswall

Color codes in palette

Brand identity design branding letter colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e6047f	#e6047f	RGB(230, 4, 127)	—	—
#f07cb6	#f07cb6	RGB(240, 124, 182)	—	—
#c40c54	#c40c54	RGB(196, 12, 84)	—	—
#bc7488	#bc7488	RGB(188, 116, 136)	—	—
#cb949b	#cb949b	RGB(203, 148, 155)	—	—
#6c4454	#6c4454	RGB(108, 68, 84)	—	—

10 color pairs have low contrast and need improvement which may impact readability.