Logo design brand guide kingdom identity palette

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Created at 02/21/2020 09:41

The palette consists of Light, Semi dark colors. Accent colors #f3e88d and #846c24. Palette has Warm colors temperature.

By lightness, this palette runs from #61552C (darkest) to #F3E88D (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 49% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 11°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #61552C, #846C24, #B2A05D, #BC9C51, #C4BC7C, #F3E88D

Palette Logo design brand guide kingdom identity palette combines 6 color codes:

HEX: #bc9c51, RGB: (188, 156, 81); HEX: #f3e88d, RGB: (243, 232, 141); HEX: #846c24, RGB: (132, 108, 36)

HEX: #b2a05d, RGB: (178, 160, 93); HEX: #c4bc7c, RGB: (196, 188, 124); HEX: #61552c, RGB: (97, 85, 44)

Simplified version of palette colors

Shade of Goldenrod, Tint of Khaki, Shade of Olive, Shade of Dark Khaki, Tint of Dark Khaki, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Logo design brand guide kingdom identity palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#bc9c51	#bc9c51	RGB(188, 156, 81)	—	—
#f3e88d	#f3e88d	RGB(243, 232, 141)	—	—
#846c24	#846c24	RGB(132, 108, 36)	—	—
#b2a05d	#b2a05d	RGB(178, 160, 93)	—	—
#c4bc7c	#c4bc7c	RGB(196, 188, 124)	—	—
#61552c	#61552c	RGB(97, 85, 44)	—	—

7 color pairs have low contrast and need improvement which may impact readability.