Branding business card identity logo

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Created at 02/24/2020 13:32

The palette consists of Semi dark, Light, Dark colors. Accent colors #046cfb and #041c63. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #041C63 (darkest) to #B8BFC8 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 11°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #041C63, #046CFB, #2C344C, #5C7CD8, #747B8C, #B8BFC8

Palette Branding business card identity logo combines 6 color codes:

HEX: #046cfb, RGB: (4, 108, 251); HEX: #5c7cd8, RGB: (92, 124, 216); HEX: #041c63, RGB: (4, 28, 99)

HEX: #747b8c, RGB: (116, 123, 140); HEX: #b8bfc8, RGB: (184, 191, 200); HEX: #2c344c, RGB: (44, 52, 76)

Simplified version of palette colors

Shade of Royal Blue, Tint of Royal Blue, Shade of Midnight Blue, Shade of Slate Gray, Shade of Silver, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding business card identity logo color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#046cfb	#046cfb	RGB(4, 108, 251)	—	—
#5c7cd8	#5c7cd8	RGB(92, 124, 216)	—	—
#041c63	#041c63	RGB(4, 28, 99)	—	—
#747b8c	#747b8c	RGB(116, 123, 140)	—	—
#b8bfc8	#b8bfc8	RGB(184, 191, 200)	—	—
#2c344c	#2c344c	RGB(44, 52, 76)	—	—

4 color pairs have low contrast and need improvement which may impact readability.