Brand identity logotype lettering palette

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Created at 02/25/2020 09:37

The palette consists of Light, Dark, Semi dark colors. Accent colors #3fbf7f and Eight Ball #103020. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #103020 (darkest) to #9BDDBC (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 39% across the palette.

The hues stay in one region of the color wheel, spanning about 111°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #103020, #3FBF7F, #495634, #9BDDBC, #AEA16D, #CCBC9E

Palette Brand identity logotype lettering palette combines 6 color codes:

HEX: #3fbf7f, RGB: (63, 191, 127); HEX: #9bddbc, RGB: (155, 221, 188); HEX: #103020, RGB: (16, 48, 32)

HEX: #aea16d, RGB: (174, 161, 109); HEX: #ccbc9e, RGB: (204, 188, 158); HEX: #495634, RGB: (73, 86, 52)

Simplified version of palette colors

Tint of Medium Sea Green, Tint of Medium Aquamarine, Shade of Dark Slate Gray, Shade of Dark Khaki, Tint of Tan, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Brand identity logotype lettering palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#3fbf7f	#3fbf7f	RGB(63, 191, 127)	—	—
#9bddbc	#9bddbc	RGB(155, 221, 188)	—	—
#103020	#103020	RGB(16, 48, 32)	—	Eight Ball
#aea16d	#aea16d	RGB(174, 161, 109)	—	—
#ccbc9e	#ccbc9e	RGB(204, 188, 158)	—	—
#495634	#495634	RGB(73, 86, 52)	—	—

7 color pairs have low contrast and need improvement which may impact readability.