Brand identity logotype logo typography

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Created at 02/25/2020 18:38

The palette consists of Semi dark, Light, Dark colors. Accent colors #7948b6 and #140c1e. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #140C1E (darkest) to #C4BCE4 (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 34% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 19°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #140C1E, #353249, #7269A6, #7948B6, #BEB6D8, #C4BCE4

Palette Brand identity logotype logo typography combines 6 color codes:

HEX: #7948b6, RGB: (121, 72, 182); HEX: #c4bce4, RGB: (196, 188, 228); HEX: #140c1e, RGB: (20, 12, 30)

HEX: #7269a6, RGB: (114, 105, 166); HEX: #beb6d8, RGB: (190, 182, 216); HEX: #353249, RGB: (53, 50, 73)

Simplified version of palette colors

Tint of Dark Orchid, Shade of Thistle, Tint of Black, Tint of Slate Blue, Shade of Thistle, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Brand identity logotype logo typography color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#7948b6	#7948b6	RGB(121, 72, 182)	—	—
#c4bce4	#c4bce4	RGB(196, 188, 228)	—	—
#140c1e	#140c1e	RGB(20, 12, 30)	—	—
#7269a6	#7269a6	RGB(114, 105, 166)	—	—
#beb6d8	#beb6d8	RGB(190, 182, 216)	—	—
#353249	#353249	RGB(53, 50, 73)	—	—

3 color pairs have low contrast and need improvement which may impact readability.