Brand identity logotype logo designer design palette

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Created at 07/25/2020 16:01

The palette consists of Light, Dark colors. Accent colors #f428fb and #f083fa. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #1C2424 (darkest) to #ECF4F4 (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

A varied palette: its hues are spread across about 118° of the color wheel.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #14AECC, #1C2424, #8C8C8C, #ECF4F4, #F083FA, #F428FB

Palette Brand identity logotype logo designer design palette combines 6 color codes:

HEX: #f428fb, RGB: (244, 40, 251); HEX: #f083fa, RGB: (240, 131, 250); HEX: #14aecc, RGB: (20, 174, 204)

HEX: #8c8c8c, RGB: (140, 140, 140); HEX: #ecf4f4, RGB: (236, 244, 244); HEX: #1c2424, RGB: (28, 36, 36)

Simplified version of palette colors

Tint of Magenta, Tint of Violet, Shade of Deep Sky Blue, Tint of Grey, Shade of Mint Cream, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Brand identity logotype logo designer design palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f428fb	#f428fb	RGB(244, 40, 251)	—	—
#f083fa	#f083fa	RGB(240, 131, 250)	—	—
#14aecc	#14aecc	RGB(20, 174, 204)	—	—
#8c8c8c	#8c8c8c	RGB(140, 140, 140)	—	Gray55
#ecf4f4	#ecf4f4	RGB(236, 244, 244)	—	—
#1c2424	#1c2424	RGB(28, 36, 36)	—	—

6 color pairs have low contrast and need improvement which may impact readability.