Created at 02/26/2020 21:39

Brand identity design product branding palette

The palette consists of Light colors. Accent colors #34cfc1 and #f49ccc. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #474D4E (darkest) to #F49CCC (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #2E9A92, #34CFC1, #474D4E, #6884AA, #D1C5AA, #F49CCC

Palette Brand identity design product branding palette has combination of 6 codes colors:

HEX: #34cfc1, RGB: (52, 207, 193); HEX: #f49ccc, RGB: (244, 156, 204); HEX: #2e9a92, RGB: (46, 154, 146)

HEX: #6884aa, RGB: (104, 132, 170); HEX: #d1c5aa, RGB: (209, 197, 170); HEX: #474d4e, RGB: (71, 77, 78)

Simplified version of palette colors

Tint of mediumturquoise, Shade of plum, Shade of darkcyan, Shade of steelblue, Shade of tan, Shade of darkslategrey

Color scheme was created by colorswall

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Colors codes in palette

Brand identity design product branding palette color codes HEX, RGB information in table

9 color pairs have low contrast and need improvement which may impact readability.