Logo fintech identity visual design colours

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Created at 03/11/2020 12:03

The palette consists of Light, Semi dark colors. Accent colors #f35b64 and #0ab0b6. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #2A3C5F (darkest) to #E0D5CB (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #0AB0B6, #12BDBE, #2A3C5F, #6B7CB8, #E0D5CB, #F35B64

Palette Logo fintech identity visual design colours combines 6 color codes:

HEX: #12bdbe, RGB: (18, 189, 190); HEX: #f35b64, RGB: (243, 91, 100); HEX: #0ab0b6, RGB: (10, 176, 182)

HEX: #6b7cb8, RGB: (107, 124, 184); HEX: #e0d5cb, RGB: (224, 213, 203); HEX: #2a3c5f, RGB: (42, 60, 95)

Simplified version of palette colors

Shade of darkturquoise, Tint of indianred, Shade of lightseagreen, Tint of steelblue, Shade of linen, Shade of darkslateblue

Color scheme was created by colorswall

Color codes in palette

Logo fintech identity visual design colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#12bdbe	#12bdbe	RGB(18, 189, 190)	—	—
#f35b64	#f35b64	RGB(243, 91, 100)	—	—
#0ab0b6	#0ab0b6	RGB(10, 176, 182)	—	—
#6b7cb8	#6b7cb8	RGB(107, 124, 184)	—	—
#e0d5cb	#e0d5cb	RGB(224, 213, 203)	—	—
#2a3c5f	#2a3c5f	RGB(42, 60, 95)	—	—

8 color pairs have low contrast and need improvement which may impact readability.