Branding logo identity fintech palette
- Majorelle Blue#5c44ef
- Maximum Blue Purple#a494f1
- St. Patrick's Blue#2c2375
- Dark Blue-Gray#5f5798
- Blue Bell#a7a2d6
- Olive Drab Camouflage#4f4a41
Created at 03/13/2023 07:50
The palette consists of Semi dark, Light, Dark colors. Accent colors Majorelle Blue #5c44ef and Olive Drab Camouflage #4f4a41. Palette has Cool, Neutral colors temperature.
By lightness, this palette runs from #2C2375 (darkest) to #A7A2D6 (lightest). The lightness range is moderate.
Saturation is mixed — 2 muted and 3 vivid out of 6 colors.
An analogous palette: its hues sit close together on the color wheel, within about 5°.
Overall temperature among swatches leans cool (5 of 6).
HEX codes (sorted): #2C2375, #4F4A41, #5C44EF, #5F5798, #A494F1, #A7A2D6
Palette Branding logo identity fintech palette combines 6 color codes:
HEX: #5c44ef, RGB: (92, 68, 239); HEX: #a494f1, RGB: (164, 148, 241); HEX: #2c2375, RGB: (44, 35, 117)
HEX: #5f5798, RGB: (95, 87, 152); HEX: #a7a2d6, RGB: (167, 162, 214); HEX: #4f4a41, RGB: (79, 74, 65)
Simplified version of palette colors
Shade of Slate Blue, Tint of Medium Purple, Tint of Midnight Blue, Tint of Dark Slate Blue, Shade of Light Steel Blue, Shade of Dim Gray
Color scheme was created by colorslib
Color codes in palette
Branding logo identity fintech palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
|---|---|---|---|---|
| #5c44ef | #5c44ef | RGB(92, 68, 239) | Majorelle Blue | — |
| #a494f1 | #a494f1 | RGB(164, 148, 241) | Maximum Blue Purple | — |
| #2c2375 | #2c2375 | RGB(44, 35, 117) | St. Patrick's Blue | — |
| #5f5798 | #5f5798 | RGB(95, 87, 152) | Dark Blue-Gray | — |
| #a7a2d6 | #a7a2d6 | RGB(167, 162, 214) | Blue Bell | — |
| #4f4a41 | #4f4a41 | RGB(79, 74, 65) | Olive Drab Camouflage | — |
Color Palette Contrast
5 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
|---|---|---|
#5c44ef | #5f5798 | 1.06 |
#5c44ef | #4f4a41 | 1.47 |
#a494f1 | #a7a2d6 | 1.08 |
#2c2375 | #4f4a41 | 1.48 |
#5f5798 | #4f4a41 | 1.38 |
Image palette Branding logo identity fintech palette png
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