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Created at 03/13/2023 07:50
Branding logo identity fintech palette
- Majorelle Blue#5c44ef
- Maximum Blue Purple#a494f1
- St. Patrick's Blue#2c2375
- Dark Blue-Gray#5f5798
- Blue Bell#a7a2d6
- Olive Drab Camouflage#4f4a41
The palette consists of Semi dark, Light, Dark colors. Accent colors Majorelle Blue #5c44ef and Olive Drab Camouflage #4f4a41. Palette has Cool, Neutral colors temperature.
By lightness, this palette runs from #4F4A41 (darkest) to #A494F1 (lightest). The lightness range is moderate.
Saturation is mixed — some muted swatches and some vivid accents.
Hue spacing suggests a mostly analogous cluster (loose heuristic, not a strict color-theory label).
Overall temperature among swatches leans cool.
HEX codes (sorted): #2C2375, #4F4A41, #5C44EF, #5F5798, #A494F1, #A7A2D6
Palette Branding logo identity fintech palette has combination of 6 codes colors:
HEX: #5c44ef, RGB: (92, 68, 239); HEX: #a494f1, RGB: (164, 148, 241); HEX: #2c2375, RGB: (44, 35, 117)
HEX: #5f5798, RGB: (95, 87, 152); HEX: #a7a2d6, RGB: (167, 162, 214); HEX: #4f4a41, RGB: (79, 74, 65)
Simplified version of palette colors
Tint of slateblue, Shade of mediumpurple, Shade of midnightblue, Shade of darkslateblue, Tint of lightsteelblue, Tint of dimgrey
Color scheme was created by colorslib
Colors codes in palette
Branding logo identity fintech palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #5c44ef | #5c44ef | RGB(92, 68, 239) | Majorelle Blue | — |
| #a494f1 | #a494f1 | RGB(164, 148, 241) | Maximum Blue Purple | — |
| #2c2375 | #2c2375 | RGB(44, 35, 117) | St. Patrick's Blue | — |
| #5f5798 | #5f5798 | RGB(95, 87, 152) | Dark Blue-Gray | — |
| #a7a2d6 | #a7a2d6 | RGB(167, 162, 214) | Blue Bell | — |
| #4f4a41 | #4f4a41 | RGB(79, 74, 65) | Olive Drab Camouflage | — |
Color Palette Contrast
5 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#5c44ef | #5f5798 | 1.06 |
#5c44ef | #4f4a41 | 1.47 |
#a494f1 | #a7a2d6 | 1.08 |
#2c2375 | #4f4a41 | 1.48 |
#5f5798 | #4f4a41 | 1.38 |
Image palette Branding logo identity fintech palette png
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