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Corporate identity ui minimal branding colors

  • #32d3b8
  • #f96db9
  • #176d5e
  • #a87c68
  • #baafd6
  • #64544c
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Corporate identity ui minimal branding colors has 6 colors spread across many hues. The lightest color is Turquoise (#32D3B8), the darkest Dim Gray (#64544C). Its strongest contrast pair is #64544C on #32D3B8 (3.8:1, WCAG AA for large text).

Created at 03/16/2020 10:49
bycolorswall
The palette consists of Light, Semi dark colors. Accent colors #f96db9 and #176d5e. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #64544C (darkest) to #32D3B8 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #176D5E, #32D3B8, #64544C, #A87C68, #BAAFD6, #F96DB9

Palette Corporate identity ui minimal branding colors combines 6 color codes:
HEX: #32d3b8, RGB: (50, 211, 184); HEX: #f96db9, RGB: (249, 109, 185); HEX: #176d5e, RGB: (23, 109, 94)
HEX: #a87c68, RGB: (168, 124, 104); HEX: #baafd6, RGB: (186, 175, 214); HEX: #64544c, RGB: (100, 84, 76)
Simplified version of palette colors
Shade of Turquoise, Tint of Hot Pink, Shade of Teal, Shade of Rosy Brown, Shade of Thistle, Shade of Dim Gray
Color scheme was created by colorswall

Color codes in palette

Corporate identity ui minimal branding colors color codes HEX, RGB information in table

ColorHEXRGBNameAlternative name
#32d3b8#32d3b8RGB(50, 211, 184)——
#f96db9#f96db9RGB(249, 109, 185)——
#176d5e#176d5eRGB(23, 109, 94)——
#a87c68#a87c68RGB(168, 124, 104)——
#baafd6#baafd6RGB(186, 175, 214)——
#64544c#64544cRGB(100, 84, 76)——

Color Palette Contrast

9 color pairs have low contrast and need improvement which may impact readability.
Text ColorBackground ColorContrast Ratio
#32d3b8
#f96db9
1.4
#32d3b8
#a87c68
1.93
#32d3b8
#baafd6
1.09
#f96db9
#a87c68
1.37
#f96db9
#baafd6
1.28
#176d5e
#a87c68
1.69

Image palette Corporate identity ui minimal branding colors png

Corporate identity ui minimal branding colors: #32d3b8, #f96db9, #176d5e, #a87c68, #baafd6, #64544c
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