Corporate identity ui minimal branding colors

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Created at 03/16/2020 10:49

The palette consists of Light, Semi dark colors. Accent colors #f96db9 and #176d5e. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #64544C (darkest) to #32D3B8 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #176D5E, #32D3B8, #64544C, #A87C68, #BAAFD6, #F96DB9

Palette Corporate identity ui minimal branding colors combines 6 color codes:

HEX: #32d3b8, RGB: (50, 211, 184); HEX: #f96db9, RGB: (249, 109, 185); HEX: #176d5e, RGB: (23, 109, 94)

HEX: #a87c68, RGB: (168, 124, 104); HEX: #baafd6, RGB: (186, 175, 214); HEX: #64544c, RGB: (100, 84, 76)

Simplified version of palette colors

Shade of Turquoise, Tint of Hot Pink, Shade of Teal, Shade of Rosy Brown, Shade of Thistle, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Corporate identity ui minimal branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#32d3b8	#32d3b8	RGB(50, 211, 184)	—	—
#f96db9	#f96db9	RGB(249, 109, 185)	—	—
#176d5e	#176d5e	RGB(23, 109, 94)	—	—
#a87c68	#a87c68	RGB(168, 124, 104)	—	—
#baafd6	#baafd6	RGB(186, 175, 214)	—	—
#64544c	#64544c	RGB(100, 84, 76)	—	—

9 color pairs have low contrast and need improvement which may impact readability.