Design branding visual ux palette

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Created at 03/18/2020 19:54

The palette consists of Light, Semi dark colors. Accent colors #0d7666 and #868686. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #343434 (darkest) to #BED2C9 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 18°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #0D7666, #1ADDBE, #343434, #868686, #94DCC9, #BED2C9

Palette Design branding visual ux palette combines 6 color codes:

HEX: #1addbe, RGB: (26, 221, 190); HEX: #94dcc9, RGB: (148, 220, 201); HEX: #0d7666, RGB: (13, 118, 102)

HEX: #868686, RGB: (134, 134, 134); HEX: #bed2c9, RGB: (190, 210, 201); HEX: #343434, RGB: (52, 52, 52)

Simplified version of palette colors

Shade of Turquoise, Tint of Medium Aquamarine, Shade of Teal, Tint of Grey, Shade of Powder Blue, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Design branding visual ux palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1addbe	#1addbe	RGB(26, 221, 190)	—	—
#94dcc9	#94dcc9	RGB(148, 220, 201)	—	—
#0d7666	#0d7666	RGB(13, 118, 102)	—	—
#868686	#868686	RGB(134, 134, 134)	—	—
#bed2c9	#bed2c9	RGB(190, 210, 201)	—	—
#343434	#343434	RGB(52, 52, 52)	—	Jet

4 color pairs have low contrast and need improvement which may impact readability.