Coffee logo packaging identity

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Created at 03/23/2020 06:29

The palette consists of Semi dark, Light colors. Accent colors #782c24 and #34445c. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #34445C (darkest) to #CFA4A4 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #34445C, #782C24, #B46C74, #C4453C, #CFA4A4, #DC938C

Palette Coffee logo packaging identity combines 6 color codes:

HEX: #c4453c, RGB: (196, 69, 60); HEX: #dc938c, RGB: (220, 147, 140); HEX: #782c24, RGB: (120, 44, 36)

HEX: #b46c74, RGB: (180, 108, 116); HEX: #cfa4a4, RGB: (207, 164, 164); HEX: #34445c, RGB: (52, 68, 92)

Simplified version of palette colors

Tint of Crimson, Tint of Light Coral, Tint of Maroon, Tint of Indian Red, Tint of Rosy Brown, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Coffee logo packaging identity color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#c4453c	#c4453c	RGB(196, 69, 60)	—	—
#dc938c	#dc938c	RGB(220, 147, 140)	—	Tuscan Image
#782c24	#782c24	RGB(120, 44, 36)	—	—
#b46c74	#b46c74	RGB(180, 108, 116)	—	—
#cfa4a4	#cfa4a4	RGB(207, 164, 164)	—	—
#34445c	#34445c	RGB(52, 68, 92)	—	—

6 color pairs have low contrast and need improvement which may impact readability.