Typography design identity branding palette

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Created at 03/28/2020 20:40

The palette consists of Semi dark, Light, Dark colors. Accent colors #2c4494 and #fbbce4. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #2C242C (darkest) to #FBBCE4 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 96°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #243363, #2C242C, #2C4494, #5260A6, #B1A5D0, #FBBCE4

Palette Typography design identity branding palette combines 6 color codes:

HEX: #2c4494, RGB: (44, 68, 148); HEX: #fbbce4, RGB: (251, 188, 228); HEX: #243363, RGB: (36, 51, 99)

HEX: #5260a6, RGB: (82, 96, 166); HEX: #b1a5d0, RGB: (177, 165, 208); HEX: #2c242c, RGB: (44, 36, 44)

Simplified version of palette colors

Shade of Dark Slate Blue, Shade of Pink, Shade of Dark Slate Blue, Shade of Slate Blue, Shade of Thistle, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Typography design identity branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#2c4494	#2c4494	RGB(44, 68, 148)	—	—
#fbbce4	#fbbce4	RGB(251, 188, 228)	—	—
#243363	#243363	RGB(36, 51, 99)	—	—
#5260a6	#5260a6	RGB(82, 96, 166)	—	—
#b1a5d0	#b1a5d0	RGB(177, 165, 208)	—	—
#2c242c	#2c242c	RGB(44, 36, 44)	—	—

5 color pairs have low contrast and need improvement which may impact readability.