Created at 03/28/2020 20:40

Typography design identity branding palette

The palette consists of Light, Semi dark, Dark colors. Accent colors #2c4494 and #fbbce4. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #2C242C (darkest) to #FBBCE4 (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Hues sit in a neighboring band on the wheel (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #243363, #2C242C, #2C4494, #5260A6, #B1A5D0, #FBBCE4

Palette Typography design identity branding palette has combination of 6 codes colors:

HEX: #2c4494, RGB: (44, 68, 148); HEX: #fbbce4, RGB: (251, 188, 228); HEX: #243363, RGB: (36, 51, 99)

HEX: #5260a6, RGB: (82, 96, 166); HEX: #b1a5d0, RGB: (177, 165, 208); HEX: #2c242c, RGB: (44, 36, 44)

Simplified version of palette colors

Tint of darkslateblue, Tint of Pink, Tint of darkslateblue, Tint of slateblue, Tint of thistle, Shade of Black

Color scheme was created by colorswall

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Colors codes in palette

Typography design identity branding palette color codes HEX, RGB information in table

5 color pairs have low contrast and need improvement which may impact readability.