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Created at 03/30/2020 10:59
  0.22k

Identity design brand branding guidelines colours

  • #46b877
  • #64cc8e
  • #27654d
  • #a9855a
  • #cac498
  • #545933
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The palette consists of Light, Semi dark colors. Accent colors #46b877 and #64cc8e. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #27654D (darkest) to #CAC498 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range.

Hues are spread broadly around the wheel — a varied palette (loose heuristic).

Warm and cool swatches are fairly balanced.

HEX codes (sorted): #27654D, #46B877, #545933, #64CC8E, #A9855A, #CAC498

Palette Identity design brand branding guidelines colours has combination of 6 codes colors:
HEX: #46b877, RGB: (70, 184, 119); HEX: #64cc8e, RGB: (100, 204, 142); HEX: #27654d, RGB: (39, 101, 77)
HEX: #a9855a, RGB: (169, 133, 90); HEX: #cac498, RGB: (202, 196, 152); HEX: #545933, RGB: (84, 89, 51)
Simplified version of palette colors
Shade of mediumseagreen, Tint of mediumaquamarine, Shade of darkslategrey, Tint of peru, Shade of darkkhaki, Tint of darkolivegreen
Color scheme was created by colorswall

Colors codes in palette

Identity design brand branding guidelines colours color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#46b877 #46b877 RGB(70, 184, 119)
#64cc8e #64cc8e RGB(100, 204, 142)
#27654d #27654d RGB(39, 101, 77)
#a9855a #a9855a RGB(169, 133, 90)
#cac498 #cac498 RGB(202, 196, 152)
#545933 #545933 RGB(84, 89, 51)

Color Palette Contrast

7 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#46b877
#64cc8e
1.26
#46b877
#a9855a
1.35
#46b877
#cac498
1.41
#64cc8e
#a9855a
1.7
#64cc8e
#cac498
1.12
#27654d
#545933
1.07

Image palette Identity design brand branding guidelines colours png

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