Identity design brand branding guidelines colours

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Created at 03/30/2020 10:59

The palette consists of Light, Semi dark colors. Accent colors #46b877 and #64cc8e. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #545933 (darkest) to #CAC498 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 38% across the palette.

A varied palette: its hues are spread across about 124° of the color wheel.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #27654D, #46B877, #545933, #64CC8E, #A9855A, #CAC498

Palette Identity design brand branding guidelines colours combines 6 color codes:

HEX: #46b877, RGB: (70, 184, 119); HEX: #64cc8e, RGB: (100, 204, 142); HEX: #27654d, RGB: (39, 101, 77)

HEX: #a9855a, RGB: (169, 133, 90); HEX: #cac498, RGB: (202, 196, 152); HEX: #545933, RGB: (84, 89, 51)

Simplified version of palette colors

Tint of Medium Sea Green, Shade of Medium Aquamarine, Tint of Dark Slate Gray, Shade of Peru, Tint of Dark Khaki, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Identity design brand branding guidelines colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#46b877	#46b877	RGB(70, 184, 119)	—	—
#64cc8e	#64cc8e	RGB(100, 204, 142)	—	—
#27654d	#27654d	RGB(39, 101, 77)	—	—
#a9855a	#a9855a	RGB(169, 133, 90)	—	—
#cac498	#cac498	RGB(202, 196, 152)	—	—
#545933	#545933	RGB(84, 89, 51)	—	—

7 color pairs have low contrast and need improvement which may impact readability.