Logo identity america typography

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Created at 04/12/2020 06:21

The palette consists of Light, Semi dark colors. Accent colors #f42c4c and #12597e. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #3D4C70 (darkest) to #D1D2B0 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #12597E, #3D4C70, #648F98, #D1D2B0, #F01C3C, #F42C4C

Palette Logo identity america typography combines 6 color codes:

HEX: #f01c3c, RGB: (240, 28, 60); HEX: #f42c4c, RGB: (244, 44, 76); HEX: #12597e, RGB: (18, 89, 126)

HEX: #648f98, RGB: (100, 143, 152); HEX: #d1d2b0, RGB: (209, 210, 176); HEX: #3d4c70, RGB: (61, 76, 112)

Simplified version of palette colors

Tint of Crimson, Tint of Crimson, Shade of Royal Blue, Shade of Cadet Blue, Shade of Pale Goldenrod, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Logo identity america typography color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f01c3c	#f01c3c	RGB(240, 28, 60)	—	—
#f42c4c	#f42c4c	RGB(244, 44, 76)	—	—
#12597e	#12597e	RGB(18, 89, 126)	—	—
#648f98	#648f98	RGB(100, 143, 152)	—	—
#d1d2b0	#d1d2b0	RGB(209, 210, 176)	—	—
#3d4c70	#3d4c70	RGB(61, 76, 112)	—	—

6 color pairs have low contrast and need improvement which may impact readability.