Brand identity grid logo technology leaf colours

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Created at 04/22/2020 14:53

The palette consists of Light, Semi dark colors. Accent colors #e45c74 and #0b948c. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #3B4454 (darkest) to #BDCCCC (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #0B948C, #13DCBC, #3B4454, #64ADA9, #BDCCCC, #E45C74

Palette Brand identity grid logo technology leaf colours combines 6 color codes:

HEX: #13dcbc, RGB: (19, 220, 188); HEX: #e45c74, RGB: (228, 92, 116); HEX: #0b948c, RGB: (11, 148, 140)

HEX: #64ada9, RGB: (100, 173, 169); HEX: #bdcccc, RGB: (189, 204, 204); HEX: #3b4454, RGB: (59, 68, 84)

Simplified version of palette colors

Shade of Turquoise, Tint of Indian Red, Tint of Dark Cyan, Tint of Cadet Blue, Tint of Silver, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Brand identity grid logo technology leaf colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#13dcbc	#13dcbc	RGB(19, 220, 188)	—	—
#e45c74	#e45c74	RGB(228, 92, 116)	—	—
#0b948c	#0b948c	RGB(11, 148, 140)	—	—
#64ada9	#64ada9	RGB(100, 173, 169)	—	—
#bdcccc	#bdcccc	RGB(189, 204, 204)	—	—
#3b4454	#3b4454	RGB(59, 68, 84)	—	—

7 color pairs have low contrast and need improvement which may impact readability.