Branding illustration brand design adobe illustrator hex colors

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Created at 04/24/2020 13:08

The palette consists of Semi dark, Light, Dark colors. Accent colors #062d7e and #073491. Palette has Cool colors temperature.

By lightness, this palette runs from #062D7E (darkest) to #93F3AB (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #062D7E, #073491, #2B6CF4, #6474B4, #93F3AB, #C7ACD1

Palette Branding illustration brand design adobe illustrator hex colors combines 6 color codes:

HEX: #2b6cf4, RGB: (43, 108, 244); HEX: #93f3ab, RGB: (147, 243, 171); HEX: #062d7e, RGB: (6, 45, 126)

HEX: #6474b4, RGB: (100, 116, 180); HEX: #c7acd1, RGB: (199, 172, 209); HEX: #073491, RGB: (7, 52, 145)

Simplified version of palette colors

Shade of Royal Blue, Tint of Light Green, Tint of Midnight Blue, Tint of Royal Blue, Shade of Thistle, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding illustration brand design adobe illustrator hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#2b6cf4	#2b6cf4	RGB(43, 108, 244)	—	—
#93f3ab	#93f3ab	RGB(147, 243, 171)	—	—
#062d7e	#062d7e	RGB(6, 45, 126)	—	—
#6474b4	#6474b4	RGB(100, 116, 180)	—	—
#c7acd1	#c7acd1	RGB(199, 172, 209)	—	—
#073491	#073491	RGB(7, 52, 145)	—	—

3 color pairs have low contrast and need improvement which may impact readability.