Branding illustration brand identity graphic design palette

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Created at 01/23/2022 00:13

The palette consists of Light, Semi dark colors. Accent colors #f4a33c and #9cd9d3. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #5D5631 (darkest) to #9CD9D3 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 47% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #5D5631, #91AF65, #91C7C4, #985B2B, #9CD9D3, #F4A33C

Palette Branding illustration brand identity graphic design palette combines 6 color codes:

HEX: #f4a33c, RGB: (244, 163, 60); HEX: #9cd9d3, RGB: (156, 217, 211); HEX: #985b2b, RGB: (152, 91, 43)

HEX: #91af65, RGB: (145, 175, 101); HEX: #91c7c4, RGB: (145, 199, 196); HEX: #5d5631, RGB: (93, 86, 49)

Simplified version of palette colors

Tint of Orange, Shade of Pale Turquoise, Tint of Sienna, Shade of Dark Sea Green, Shade of Powder Blue, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Branding illustration brand identity graphic design palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f4a33c	#f4a33c	RGB(244, 163, 60)	—	—
#9cd9d3	#9cd9d3	RGB(156, 217, 211)	—	—
#985b2b	#985b2b	RGB(152, 91, 43)	—	—
#91af65	#91af65	RGB(145, 175, 101)	—	—
#91c7c4	#91c7c4	RGB(145, 199, 196)	—	—
#5d5631	#5d5631	RGB(93, 86, 49)	—	—

7 color pairs have low contrast and need improvement which may impact readability.