Branding and identity design logo brand palette

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Created at 04/27/2020 14:55

The palette consists of Semi dark, Light colors. Accent colors #6c3cec and #12a46c. Palette has Cool colors temperature.

By lightness, this palette runs from #2C4C44 (darkest) to #BFB7D8 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 105°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #12A46C, #2C4C44, #6C3CEC, #858BAF, #BC9CF4, #BFB7D8

Palette Branding and identity design logo brand palette combines 6 color codes:

HEX: #6c3cec, RGB: (108, 60, 236); HEX: #bc9cf4, RGB: (188, 156, 244); HEX: #12a46c, RGB: (18, 164, 108)

HEX: #858baf, RGB: (133, 139, 175); HEX: #bfb7d8, RGB: (191, 183, 216); HEX: #2c4c44, RGB: (44, 76, 68)

Simplified version of palette colors

Tint of Blue Violet, Shade of Plum, Shade of Medium Sea Green, Tint of Light Slate Gray, Shade of Thistle, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Branding and identity design logo brand palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#6c3cec	#6c3cec	RGB(108, 60, 236)	—	—
#bc9cf4	#bc9cf4	RGB(188, 156, 244)	—	—
#12a46c	#12a46c	RGB(18, 164, 108)	—	—
#858baf	#858baf	RGB(133, 139, 175)	—	—
#bfb7d8	#bfb7d8	RGB(191, 183, 216)	—	—
#2c4c44	#2c4c44	RGB(44, 76, 68)	—	—

9 color pairs have low contrast and need improvement which may impact readability.