Branding and identity design palette

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Created at 08/17/2020 22:02

The palette consists of Light, Semi dark colors. Accent colors #74acec and #124886. Palette has Cool colors temperature.

By lightness, this palette runs from #1C348B (darkest) to #74ACEC (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 55°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #124886, #1C348B, #447CC4, #453C76, #523D6C, #74ACEC

Palette Branding and identity design palette combines 6 color codes:

HEX: #447cc4, RGB: (68, 124, 196); HEX: #74acec, RGB: (116, 172, 236); HEX: #1c348b, RGB: (28, 52, 139)

HEX: #453c76, RGB: (69, 60, 118); HEX: #124886, RGB: (18, 72, 134); HEX: #523d6c, RGB: (82, 61, 108)

Simplified version of palette colors

Shade of Steel Blue, Tint of Cornflower Blue, Shade of Dark Slate Blue, Shade of Dark Slate Blue, Shade of Dark Slate Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding and identity design palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#447cc4	#447cc4	RGB(68, 124, 196)	—	—
#74acec	#74acec	RGB(116, 172, 236)	—	—
#1c348b	#1c348b	RGB(28, 52, 139)	—	—
#453c76	#453c76	RGB(69, 60, 118)	—	—
#124886	#124886	RGB(18, 72, 134)	—	—
#523d6c	#523d6c	RGB(82, 61, 108)	—	—

7 color pairs have low contrast and need improvement which may impact readability.