Rebranding brandidentity logo designer mark

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Created at 04/27/2020 14:57

The palette consists of Light, Dark, Semi dark colors. Accent colors #f793b6 and #04043c. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #04043C (darkest) to #F793B6 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 103°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #04043C, #583470, #7E5BF1, #8C5464, #B3B4C3, #F793B6

Palette Rebranding brandidentity logo designer mark combines 6 color codes:

HEX: #7e5bf1, RGB: (126, 91, 241); HEX: #f793b6, RGB: (247, 147, 182); HEX: #04043c, RGB: (4, 4, 60)

HEX: #8c5464, RGB: (140, 84, 100); HEX: #b3b4c3, RGB: (179, 180, 195); HEX: #583470, RGB: (88, 52, 112)

Simplified version of palette colors

Shade of mediumslateblue, Tint of palevioletred, Shade of midnightblue, Tint of mediumvioletred, Shade of Silver, Shade of darkslateblue

Color scheme was created by colorswall

Color codes in palette

Rebranding brandidentity logo designer mark color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#7e5bf1	#7e5bf1	RGB(126, 91, 241)	—	—
#f793b6	#f793b6	RGB(247, 147, 182)	—	—
#04043c	#04043c	RGB(4, 4, 60)	—	—
#8c5464	#8c5464	RGB(140, 84, 100)	—	—
#b3b4c3	#b3b4c3	RGB(179, 180, 195)	—	—
#583470	#583470	RGB(88, 52, 112)	—	—

4 color pairs have low contrast and need improvement which may impact readability.