Brand identity pack packaging bottle label

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Created at 04/27/2020 15:18

The palette consists of Light, Dark, Semi dark colors. Accent colors #da640d and #f2e33f. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #171F0B (darkest) to #F2E33F (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 2 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 83°.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #171F0B, #3F3D3B, #828B5C, #A4C49C, #DA640D, #F2E33F

Palette Brand identity pack packaging bottle label combines 6 color codes:

HEX: #da640d, RGB: (218, 100, 13); HEX: #f2e33f, RGB: (242, 227, 63); HEX: #171f0b, RGB: (23, 31, 11)

HEX: #828b5c, RGB: (130, 139, 92); HEX: #a4c49c, RGB: (164, 196, 156); HEX: #3f3d3b, RGB: (63, 61, 59)

Simplified version of palette colors

Shade of Chocolate, Tint of Gold, Tint of Black, Tint of Olive Drab, Tint of Dark Sea Green, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Brand identity pack packaging bottle label color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#da640d	#da640d	RGB(218, 100, 13)	—	—
#f2e33f	#f2e33f	RGB(242, 227, 63)	—	—
#171f0b	#171f0b	RGB(23, 31, 11)	—	—
#828b5c	#828b5c	RGB(130, 139, 92)	—	—
#a4c49c	#a4c49c	RGB(164, 196, 156)	—	—
#3f3d3b	#3f3d3b	RGB(63, 61, 59)	—	—

5 color pairs have low contrast and need improvement which may impact readability.