Created at 04/29/2020 11:14
  0.23k

Mark logo simple branding

  • #fc0404
  • #fc7070
  • #830101
  • #7e858a
  • #dec0c2
  • #2e3640
The palette consists of Light, Dark, Semi dark colors. Accent colors #830101 and #2e3640. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #2E3640 (darkest) to #DEC0C2 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #2E3640, #7E858A, #830101, #DEC0C2, #FC0404, #FC7070

Palette Mark logo simple branding combines 6 color codes:
HEX: #fc0404, RGB: (252, 4, 4); HEX: #fc7070, RGB: (252, 112, 112); HEX: #830101, RGB: (131, 1, 1)
HEX: #7e858a, RGB: (126, 133, 138); HEX: #dec0c2, RGB: (222, 192, 194); HEX: #2e3640, RGB: (46, 54, 64)
Simplified version of palette colors
Tint of Red, Shade of lightcoral, Tint of Maroon, Tint of Grey, Shade of thistle, Shade of darkslategrey
Color scheme was created by colorswall

Color codes in palette

Mark logo simple branding color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#fc0404 #fc0404 RGB(252, 4, 4)——
#fc7070 #fc7070 RGB(252, 112, 112)——
#830101 #830101 RGB(131, 1, 1)——
#7e858a #7e858a RGB(126, 133, 138)——
#dec0c2 #dec0c2 RGB(222, 192, 194)——
#2e3640 #2e3640 RGB(46, 54, 64)——

Color Palette Contrast

5 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#fc0404
#fc7070
1.49
#fc0404
#7e858a
1.08
#fc7070
#7e858a
1.37
#fc7070
#dec0c2
1.61
#830101
#2e3640
1.14

Image palette Mark logo simple branding png