Brand identity lettering healthcare wordmark colors

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Created at 05/02/2020 10:16

The palette consists of Semi dark, Light, Dark colors. Accent colors #343cab and Black Wash #0c0c0c. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0C0C0C (darkest) to #9394CD (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 1 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 11°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #0C0C0C, #2C2C73, #343CAB, #5C5AB7, #9394CD, #948CD4

Palette Brand identity lettering healthcare wordmark colors combines 6 color codes:

HEX: #343cab, RGB: (52, 60, 171); HEX: #948cd4, RGB: (148, 140, 212); HEX: #2c2c73, RGB: (44, 44, 115)

HEX: #5c5ab7, RGB: (92, 90, 183); HEX: #9394cd, RGB: (147, 148, 205); HEX: #0c0c0c, RGB: (12, 12, 12)

Simplified version of palette colors

Shade of Dark Slate Blue, Tint of Medium Purple, Tint of Midnight Blue, Shade of Slate Blue, Tint of Medium Purple, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Brand identity lettering healthcare wordmark colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#343cab	#343cab	RGB(52, 60, 171)	—	—
#948cd4	#948cd4	RGB(148, 140, 212)	—	—
#2c2c73	#2c2c73	RGB(44, 44, 115)	—	—
#5c5ab7	#5c5ab7	RGB(92, 90, 183)	—	—
#9394cd	#9394cd	RGB(147, 148, 205)	—	—
#0c0c0c	#0c0c0c	RGB(12, 12, 12)	—	Black Wash

5 color pairs have low contrast and need improvement which may impact readability.