Identity logo beer design colors

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Created at 05/03/2020 09:40

The palette consists of Light, Semi dark colors. Accent colors #fbb404 and #fcd87c. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #645739 (darkest) to #FCD87C (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 5°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #645739, #8C5C08, #AC9C74, #CBCBCA, #FBB404, #FCD87C

Palette Identity logo beer design colors combines 6 color codes:

HEX: #fbb404, RGB: (251, 180, 4); HEX: #fcd87c, RGB: (252, 216, 124); HEX: #8c5c08, RGB: (140, 92, 8)

HEX: #ac9c74, RGB: (172, 156, 116); HEX: #cbcbca, RGB: (203, 203, 202); HEX: #645739, RGB: (100, 87, 57)

Simplified version of palette colors

Tint of Goldenrod, Shade of Khaki, Tint of Saddle Brown, Shade of Tan, Shade of Light Gray, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Identity logo beer design colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fbb404	#fbb404	RGB(251, 180, 4)	—	—
#fcd87c	#fcd87c	RGB(252, 216, 124)	—	—
#8c5c08	#8c5c08	RGB(140, 92, 8)	—	—
#ac9c74	#ac9c74	RGB(172, 156, 116)	—	—
#cbcbca	#cbcbca	RGB(203, 203, 202)	—	—
#645739	#645739	RGB(100, 87, 57)	—	—

7 color pairs have low contrast and need improvement which may impact readability.